Fáilte Ireland is bringing the history and stories behind some of the oldest towns in Ireland’s Ancient East to life with a series of newly updated "Historic Town" trail signs around the region. As part of the initiative, new signs have been officially unveiled in Ardmore and Lismore of Co. Waterford, and in New Ross and Enniscorthy of Co. Wexford.
Working with local authorities and historians, Fáilte Ireland has uncovered lesser known stories from each area’s history, with content being displayed through way-finding, interpretation, photography, maps and other signage across each town.
The Historic Towns initiative is designed to encourage visitors to stay longer and explore the wider region. A further six towns across the Ireland’s Ancient East region will have signage installed and updated over the coming months.
"A Growing Tourism Trend"
Fáilte Ireland’s head of Ireland’s Ancient East, Jenny De Saulles, said, "There is a growing tourism trend around the world for exploring local areas and uncovering their unique stories. That’s why at Fáilte Ireland we’ve worked closely with local historians to bring to life the hidden history of each town. History and storytelling are at the core of the Ireland’s Ancient East brand, and the signage unveiled in 'Historic Towns' will really help to shape compelling and engaging visitor experiences.
"The Ireland’s Ancient East brand has had serious impact this year, with visitor numbers and revenue continuing to grow at a strong rate. The 'Historic Towns' initiative will help to further boost visitors numbers and encourage tourists to explore different parts of Ireland’s Ancient East and stay in the region for longer, helping to drive revenue for local businesses. We look forward to unveiling more signage in Historic Towns across Ireland’s Ancient East over the coming months."
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