Fáilte Ireland has joined forces with businesses across Ireland’s Ancient East to develop a long-term tourism plan focused on experiences which bring the region’s ancient history to life.
Over 60 tourism businesses took part in a bespoke workshop at the Knightsbrook Hotel in Trim this week to develop stories and experiences centred around the ancient heritage of the areas in which they are based for the purpose of creating a more connected visitor experience in towns across Ireland’s Ancient East and, in turn, driving increased visitor numbers to the region.
With ancient heritage playing a fundamental role in the region’s tourism offering, counties including Louth, Monaghan, Meath, Cavan and Westmeath have been identified as having potential to evolve as areas with a strong cluster of ancient attractions that can draw international visitors.
This work will feed into the "Ancient – Visitor Experience Development Plan", on which local tourism businesses and stakeholders are working closely.
"Amazing Variety Of Ancient Heritage"
Speaking about the workshop, head of Ireland’s Ancient East at Fáilte Ireland Jenny De Saulles said, "The stories and history behind the amazing variety of ancient heritage in this part of Ireland’s Ancient East are a true gem in the region’s international offering. Sites like Newgrange, Hill of Uisneach, Brú na Bóinne and Cavan Geopark are hugely appealing to our core overseas markets. In order to encourage them to visit the region and stay in the area for longer, we need to ensure that we can offer a really compelling visitor experience in terms of storytelling and bringing the area’s rich history to life – key elements of the Ireland’s Ancient East brand.
"Visitor numbers and revenue generated by tourism across Ireland’s Ancient East are already on a strong footing through the brand, and the long-term 'Ancient Visitor Experience Development Plan' will help to bring even more visitors here. Thanks to all the local businesses who contributed to the plan. We will continue to work alongside the industry to improve visitor experiences across the region."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
