Fáilte Ireland’s annual golf promotion night took place on Tuesday February 6 in the Europa Hotel, Belfast. From Dublin to the Wild Atlantic Way to Ireland’s Ancient East, over 40 exhibitors from golf courses throughout Ireland showcased Irish golf to consumers in Northern Ireland.
The event was attended by 370 golfers, including members of local golf societies and golf clubs, who, as well as finding out what Ireland’s golf scene has to offer, experienced detailed briefings, networking opportunities and a golf simulator.
Ireland has over 400 golf courses and hosts over 190,000 golf tourists each year. Worth an estimated €200 million to the economy, the sport plays a significant role in the Irish tourism industry.
Explaining the importance of such events for golf tourism in Ireland, Martin Donnelly, business development manager with Fáilte Ireland, said, “The Northern Ireland market is very important to the Irish golf industry, not just for the border counties, but right across the country and that is reflected in the number of clubs who have partnered with Fáilte Ireland on our Golf Ireland Promotion Night.
“Brexit has presented our tourism industry with challenges. However, we believe the quality of our golfing product and the amazing value we can offer Northern Irish consumers can help us in promoting activity from the north. By supporting events like the Golf Ireland Promotion Night, Fáilte Ireland gives golf tourism providers throughout Ireland a high quality sales platform to promote their products in this market.”
