Today (Friday 14 October) Fáilte Ireland announced details of this year’s Winter in Dublin programme, which will spotlight the diverse range of events and experiences taking place in the capital between November 2022 and January 2023.
Details
As part of the programme, Fáilte Ireland will run a €600,000 national multichannel marketing campaign across radio, online audio, press, YouTube, digital partnership, social, digital display, and search, to highlight the variety of events and experiences taking place across the capital in the coming months. The campaign will go live on Monday 17 October.
“Dublin is renowned for its culture and vibrancy. The Winter in Dublin marketing campaign will showcase the many compelling reasons to visit Dublin over the coming months and will position the city as a must-visit wintertime destination,” said Emma Woods, head of marketing communications at Fáilte Ireland.
Woods continued, “Our research shows that attending events and experiences that allow reconnection with family and friends are key motivators for visitors looking to take a winter break in Ireland this year. Based on these findings, the campaign will focus on key themes each month that highlight the best that Dublin has to offer, including live music and events in November, family and festive occasions in December, and a focus on culture and traditions in January.”
Additional Information
Winter in Dublin was developed by Fáilte Ireland in collaboration with tourism industry partners to attract visitors to the city and drive footfall and spend into the winter months. The programme has been devised to align with the work of the Night-Time Economy implementation group, which aims to increase the diversity of events and cultural opportunities for families and other age groups into the evening.
To help tourism businesses and event organisers leverage the campaign, Fáilte Ireland has developed a campaign activation guide, which provides businesses with a downloadable suite of Winter in Dublin-branded assets. In addition, businesses with events taking place in Dublin during this time can submit their event listings to be featured on the relaunched VisitDublin.ie website.
Liz Halpin, head of Dublin, Fáilte Ireland, said, “Festivals and events are a proven motivator for visitors to travel within a specific time frame and have been a key driver of recovery throughout the country. An important element of the Winter in Dublin programme is empowering the Dublin tourism industry to drive business over the coming months by leveraging this national campaign. Businesses can upload their events and find a full campaign activation guide at http://www.failteireland.ie/winterindublin.”
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
