Fáilte Ireland has launched a strategy to develop Limerick as a visitor destination and base for exploring the Wild Atlantic Way.
Strategy Details
Fáilte Ireland stated on its website, "Fáilte Ireland has today launched a new strategy to develop Limerick as a compelling visitor destination and base for exploring the Wild Atlantic Way.
"Limerick has been designated as a Wild Atlantic Way Gateway City based on its geographical and cultural position in the West of Ireland and its close proximity to the Wild Atlantic Way. The draft1 'Limerick Wild Atlantic Way Gateway City Strategy' builds on a number of development projects that will bring local experiences to life and leverages the opportunities the Wild Atlantic Way presents to sustainably increase the economic benefit of tourism to Limerick over the next five years.
"The strategy has been two years in development between Fáilte Ireland and Limerick City and County Council in collaboration with industry partners across the county."
Fáilte Ireland CEO Statement
In a statement published on Fáilte Ireland’s website, Fáilte Ireland CEO Paul Kelly said, "The 'Limerick Wild Atlantic Way Gateway City Strategy' provides a framework for tourism businesses and stakeholders to work in partnership over the next five years to create new and improve existing visitor experiences while maximising the city's role as a base to explore the Wild Atlantic Way. The strategy will be hugely important as we work towards recovery and will motivate both domestic and international tourists to visit Limerick. The implementation group, made up of representatives from the industry, was central to the development of the strategy and Fáilte Ireland will be working closely with the group over the coming months to progress the key development projects identified. I'm delighted to be in Limerick for the launch of the strategy and look forward to meeting tourism and hospitality businesses on the ground."
Mayor of Limerick City And County Statement
In a statement also published on Fáilte Ireland's website, Mayor of Limerick City and County Michael Collins said, "Limerick is a city of character, full of stories and heritage and has so much to offer visitors. Fáilte Ireland's new 'Wild Atlantic Way Gateway City Strategy' will help the city realise its potential to become an international urban tourism destination while maximising its proximity to the Wild Atlantic Way route. To mark Limerick's designation as a Wild Atlantic Way Gateway City, Limerick City and County Council will be launching a new marketing campaign to promote Limerick's emerging status as one of Ireland’s leading destinations for value, welcome and excitement."
Limerick Implementation Group Co-Chairs Statement
In another statement published on Fáilte Ireland's website, co-chairs of the Wild Atlantic Way Gateway City Strategy for Limerick Implementation Group Patricia Roberts of No. 1 Pery Square Hotel & Spa and Stephen O'Connor of The Limerick Strand Hotel said, "The designation of Limerick as a Wild Atlantic Way Gateway City comes at an exciting time for Limerick tourism as businesses begin to open their doors again. The Wild Atlantic Way Gateway City Strategy for Limerick gives us the platform to leverage the opportunities the Wild Atlantic Way presents, while also encouraging our visitors to experience and explore all that Limerick has to offer."
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
