Over 45 Irish tourism businesses from across the country pitched for business to a group of 16 coach and group tour operators from Great Britain at a workshop in the Radisson Blu Hotel Limerick.
The event was organised by Fáilte Ireland in association with Tourism Ireland.
‘The 2025 Season And Beyond’
“We are pleased that these important overseas travel operators have chosen to come to Ireland as they start planning for their 2025 season and beyond,” said Paul Mockler, head of commercial development at Fáilte Ireland.
“These overseas agents have the capacity to deliver a significant number of visitors to Ireland, and their presence here is a testimony to Ireland’s appeal as a destination.
“Sales events such as this are very effective for Irish business, allowing them to make direct contact with multiple travel agents and overseas buyers in one day.”
Customised Itinerary
Fáilte Ireland has put together a customised itinerary, giving the travelling agents first-hand experience of some of what Ireland has to offer.
During the trips, they will experience the historical and cultural assets of Ireland’s Ancient East and the varied adventures available along the Wild Atlantic Way.
Fáilte Ireland’s research, conducted to mark the tenth anniversary of the Wild Atlantic Way, found that the attraction drives €3 billion in revenue per year.
Causeway Coastal Route
In August, the Minister for Tourism, Catherine Martin, and the Minister for the Economy of Northern Ireland, Conor Murphy, announced a new funding call from Fáilte Ireland, Tourism Northern Ireland and Tourism Ireland, to enhance interpretation at existing operating visitor attractions and experiences along the north of the Wild Atlantic Way and along the Causeway Coastal Route.
The Coast-to-Coast Capital Investment Scheme, part of the Shared Island Tourism Brand Collaboration Project, aims to encourage visitors to explore both tourist routes by improving the storytelling and immersive-experience capabilities on offer in existing visitor attractions and experiences.
The scheme will be open for applications from Donegal, Sligo, and parts of Leitrim, on the Wild Atlantic Way, and the local-authority areas of Derry City and Strabane District Council, Causeway Coast and Glens Borough Council, Mid and East Antrim Borough Council, and Antrim and Newtownabbey Borough Council, along the Causeway Coastal Route.
