Cathay Pacific Airways Ltd has put a freeze on new hiring, according to an internal memo seen by Reuters, as the airline battles a slump in demand from fliers avoiding Hong Kong amid massive anti-government protests in the city.
In a memo to staff, new chief executive Augustus Tang said that he has asked executives to examine spending and focus on cutting costs. The airline will also not replace departing employees in non-flying positions unless approved by a spending control committee, he said.
Cathay has said that it will cut capacity for the upcoming winter season after reporting an 11.3% fall in passenger numbers for August. The airline does not expect September to be any less difficult, while analysts have projected it could swing to a loss in the second half.
Weak Demand
The weak demand and cuts to capacity will heap more pressure on Cathay and its new management, appointed after CEO Rupert Hogg quit last month in a shock move and the resignation of Chairman John Slosar last week.
Cathay, which is trying to complete a three-year financial turnaround plan, has become the biggest corporate casualty of the Hong Kong protests after China demanded it suspends staff involved in, or supporting, the demonstrations that have plunged the former British colony into a political crisis.
Jefferies analyst Andrew Lee told clients that he expects that the airline could swing to an HK$973 million (€113.1 million) loss in the second half of the year. BOCOM International analyst Luya You said that second-half earnings could be "notably dismal".
Last month, Cathay swung to its first profit for the January-June period since 2016 and said at the time that the second half was likely to be better as usual due to seasonality.
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