Research commissioned by Tourism Ireland in Britain about the potential impacts of Brexit on tourism to Ireland in 2017 has revealed that just 7 per cent of Britons say they are less likely to holiday overseas in 2017.
The research, which was conducted by RedC and assessed 2,000 Britons propensity to travel overseas post-Brexit, revealed that 50 per cent will spend less while on holiday; 37 per cent will reduce their holiday budget; 26 per cent will change their accommodation type; 25 per cent will reduce their length of stay; 18 per cent say the Brexit vote will influence their holiday choice in the next year; and 17 per cent will postpone a trip outside the UK.
Niall Gibbons, CEO of Tourism Ireland, said: “Since the EU referendum in the United Kingdom, Tourism Ireland has been monitoring developments closely, to better understand and plan for the implications of Brexit. Tourism Ireland believes that the adverse impact of Brexit can be mitigated through a combination of aggressive overseas marketing and the continuation of existing successful wider policy initiatives. The depreciation of the pound against the euro since the UK referendum on Brexit means that value for money will be a key message for us in Britain this year.
"The good news is that access from Britain to Ireland remains strong – with 237,000 airline seats and 45,000 car spaces on ferries available each week. We will continue to work with our industry partners, at home and in Britain, to highlight the ease of getting to the island of Ireland.”
