47 top British meetings and events professionals experienced a taste of Ireland at the annual ‘Ireland Meets the West End’ event in London. The B2B event saw the buyers meet, and do business with, 34 tourism businesses from across Ireland.
‘Ireland Meets the West End’ is an annual event, organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI, to grow business tourism from Britain to Ireland. It provided an opportunity for the companies from Ireland to showcase and sell their product for 2018 and to communicate what is unique about Ireland as a destination for doing business.
Julie Wakley, Tourism Ireland’s Head of Great Britain, commented, “Tourism Ireland was delighted that so many top meetings and events professionals took the time to take part in our ‘Ireland Meets the West End’ event and meet our partners from Ireland – demonstrating their commitment and interest in the island of Ireland for 2018 and beyond.”
Visitors travelling to Ireland for business purposes spend about 2.5 times more than the average visitor.
