Supermac’s has announced that it is on target to spend upwards of €7 million on Irish poultry this year, representing a significant investment in the poultry sector by the restaurant chain.
Supermac's managing director, Pat McDonagh, asserted: "We expect this figure to continue to increase year on year as the popularity of our fresh chicken sandwich and fresh chicken tenders range continues to grow. As part of our commitment to our fresh range, we only serve 100% fresh, never frozen, Irish chicken and beef. We are committed to continuing our ongoing support of Irish farmers and utilising Irish produce whenever possible. This is a very strong endorsement of the quality of Irish poultry on Irish farms and I am proud to serve it in each of our restaurants."
Responding to the announcement, Irish Farmers' Association president Joe Healy, said: "It is great to see an Irish company sourcing all of their fresh beef and poultry from Irish suppliers and supporting Irish farmers."
