Walt Disney Co's theme parks, resorts and cruise line will serve Impossible Foods' plant-based meat burgers, the companies have said, which is a new win for the vegan patty maker that is broadening its reach across fast-food chains.
Several quick-service restaurants, including Burger King and McDonald's, are partnering with Impossible Foods or rival Beyond Meat Inc to cater to growing demand for plant-based food by environment-conscious consumers.
Debut And Rollout
Disney debuted Impossible Foods' burgers and meatball submarine at the California Adventure Food & Wine Festival last week and said that they will soon be available at other locations, including Tony's Town Square Restaurant in Magic Kingdom Park at Walt Disney World Resort.
Last year, Disney said that it would serve hundreds of plant-based dishes at its resorts and theme parks, the segment from which the company makes approximately 35% of its revenue.
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