To celebrate World Egg Day 2022, Bord Bia has teamed up with Irish athlete Sharlene Mawdsley and TV chef Daniel Lambert, in a bid to encourage Irish consumers to ‘crack on’ and choose Bord Bia quality-assured eggs.
Details
According to Bord Bia, new figures from Kantar Worldpanel have revealed that consumers in Ireland have purchased over 638 million eggs, proving that Ireland is still ‘cracked’ about them. Despite changes in shopping and eating habits, volume sales of eggs remain 7% higher than they were in this country pre-pandemic.
To coincide with World Egg Day, taking place this Friday, 14 October, Mawdsley and Lambert traded their knowledge in their respective fields, showcasing how eating healthy and nutritious dishes involving eggs can feed into a busy and active lifestyle.
Mawdsley shared her winning formula as she put Lambert through his paces on the track, to help him train for a healthy run. In return, Lambert turned the heat up in the kitchen by coaching Mawdsley as she prepared a Bord Bia-approved frittata recipe, with eggs taking centre stage. This all helped to demonstrate how eggs can be an easy and nutritious way to fuel a healthy and active lifestyle.
Statements
Mawdsley stated, “I’m delighted to team up with Bord Bia to celebrate World Egg Day. Eggs are such a staple of my diet, whether I’m training or not. While I know my way around a racetrack, I wouldn’t say I know my way around the kitchen as well. It was great to learn from Daniel all the new ways I can prepare and enjoy eggs.”
Lambert stated, “Simply put, eggs are a nutrition powerhouse. They are beyond versatile and one of the best sources of protein available in any recipe, be that for breakfast, lunch or dinner.”
Hylda Adams, Bord Bia brand manager, stated, “Eggs are a nutrition powerhouse. They are great value for money, versatile, and suit almost any recipe at any time of day. They are loaded with essential vitamins and minerals, providing a key source of important nutrients that are needed as part of a healthy diet, to help you be your best every day.”
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
