Foodservice provider Sysco has launched its own coffee brand, called Citavo, extending its offering to its 10,000+ customers across the island of Ireland.
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The barista-style coffee, which has notes of honey, dried apricot, toast and vanilla butter, marks Sysco’s first step on a journey to bring an extensive range of own-brand products to the Irish market.
According to the CEO of Sysco Ireland, Mark Lee, Citavo Espresso Modena, which is created by roasting arabica and robusta beans, is a product that can rise to any coffee occasion, from the early morning pick-me-up to an after-dinner coffee with friends.
“Ireland’s coffee drinkers have become ever more discerning, so we undertook a comprehensive programme of testing and tasting during the product development phase,” said Lee. “Our team of coffee specialists have been on a journey to deliver a bespoke blend, perfectly balanced in sweetness, acidity, body and flavour, to create the perfect cup of coffee for any setting. Espresso Modena is a coffee that meets the needs of all of our customers.”
Significant Extension Of Sysco’s Offering
The launch of Citavo, which is to be followed by more Sysco brand products, marks a significant extension of the company’s offering, helping to continue to accelerate sales across the island.
“We are fulfilling our ambition to provide our customers with a bespoke range of products which are unique to Sysco, offering them the very best value, underpinned by an unparalleled commitment to quality assurance and consistency across a wide range of local and international suppliers,” Lee continued. “The addition of our Citavo Espresso Modena to our beverage offering marks the next step in this exciting development for the company and opportunity for our customers.”
Read More: Sysco Ireland Unveils Expansion Plans
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