A growing number of consumers (40%) said that they are choosing alcohol with lower ABV (Alcohol by Volume), according to recent research conducted, by Kerry Taste and Nutrition.
The online research also revealed that half of consumers are actively reducing their alcohol intake, with 40% of those surveyed stating that their change in habit comes as a result of health concerns.
It showed that calorie content influences over 30% of a consumer’s choice of drink, however, 7 out of 10 consumers don’t understand that lower ABV also means lower calories.
The report also indicated that consumers’ 'evolving attitudes towards health' has influenced the reduction in alcohol consumption, 'causing a demand for both low alcohol drinks and adult soft drinks'.
Commenting on the rise in moderate alcohol consumption and subsequent opportunities, Leigh-Anne Vaughan, Kerry’s Marketing Director said: “With the emergence of a much more health-conscious consumer a trend of moderate alcohol consumption has developed right across Europe. This change in habits has created an opportunity for both low alcohol drinks and adult soft drinks."
© 2017 - Checkout Magazine by Donna Ahern
