The family-owned premium Italian coffee brand, Caffé Vergnano, has launched in Ireland and Northern Ireland. The launch follows Coca-Cola HBC's acquisition of a 30% equity shareholding in Caffé Vergnano in 2021 with an exclusive distribution agreement in Coca-Cola HBC's markets including the island of Ireland. Caffé Vergnano, which celebrates its 140th anniversary this year, is now available to hotels and restaurants across the island.
Research To Find Out How People Like Their Coffee
To celebrate the launch of one of Italy's oldest roasters on the island of Ireland, Caffé Vergnano commissioned research to find out how people like their coffee. The survey of over 1,000 people found that when it comes to enjoying a coffee out of home, a cappuccino is Ireland's favourite type of coffee at over 27%, followed by an Americano at 23% and latte coming in third at 21%.
The research also found that nearly a third of people buy a coffee at least once a day at 31%, 19% buy a coffee multiple times a day and 51% of people buy a coffee out of home at least three to five times a week.
Statement By Coffee Business Manager, Coca-Cola HBC Ireland and Northern Ireland
Commenting on the findings of the research and the launch of Caffé Vergnano on this island of Ireland, Niall Kidd, Coffee Business Manager, Coca-Cola HBC Ireland and Northern Ireland said, "Coffee drinkers in Ireland and Northern Ireland are a discerning group, they know their coffee and value taste and quality above everything else. Given the premium quality, authenticity, and heritage of Caffé Vergnano, we felt it was the perfect coffee for our hotels and restaurants in Northern Ireland and Ireland."
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