White wine is the most popular wine in Ireland, accounting for 48% of wine consumption in the country, followed by red, which accounts for 46%, according to a new wine market report released by Drinks Ireland|Wine.
Meanwhile, rosé consumption, while still having a low share compared to white and red wine, grew almost 3% in Ireland between 2016 and 2019, having accounted for 3% of wine consumption in Ireland in 2016 and just under 6% in 2019, according to the report.
The report also analysed the country of origin with regard to wine sold and consumed in Ireland. Chilean wine was found to the most popular wine in Ireland, with an estimated 27.5% wine market share, while Spanish wine was found to be the nation's second favourite, with an estimated 14% market share, followed by Australian wine, with an estimated 12.8% market share.
French and Italian wine also continue to prove popular among Irish consumers, according to the report.
Additional Statistics
Wine is Ireland's second most popular drink after beer, with a 27.2% share in the Irish drinks market. In 2019, it saw a marginal gain of 0.2% of the alcohol sales market share.
Overall, wine sales remained relatively static in Ireland between 2018 and 2019. While overall sales are up marginally, per capita consumption of wine fell marginally by 1.40%.
Excise receipts for wine were valued at €378 million in 2019.
The report also found that 83% of wine was purchased in the off-trade in Ireland in 2019, with 17% being purchased in the on-trade, which includes pubs, bars and restaurants.
"More Sophisticated"
Head of Drinks Ireland|Wine Jonathan McDade stated, "Ireland's wine consumers continue to become more sophisticated in their tastes, supported by the huge amount of choice that that has come to the market over the past 20 years. In 2000, 4.8 million cases of wine were sold here, and by 2019, over nine million cases were sold. This comes at a time when overall alcohol consumption is falling in Ireland, so we can really see how Ireland's love affair with wine has grown.
"Last year, we saw more consumers choosing rosé, and, if we look over the past few years, we can see that its popularity has grown. White wine remains the nation's favourite, followed by red. Chilean wine is the most popular for a sixth consecutive year."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
