Coffee supplier Java Republic has invested €500,000 in reinvigorating its brand as it approaches 20 years in business. The company is also investing in several positions across departments including sales, marketing, HR and operations to strengthen and grow its team for the next phase of growth.
Java Republic’s brand refresh was conducted to appeal to a new generation of coffee and tea consumers, and stand out amongst an increasingly crowded and competitive market.
In the last 20 years, Java Republic has opened 1200 venues across Ireland, serving over 100,000 cups of coffee daily. Today, it is an independent, Irish-owned company offering a selection of coffee and 46 organic teas.
Commenting on the brand refresh, Java Republic managing director Grace O’Shaughnessy said, “Even though we have a fresh look, the important things aren’t changing. We’re still Java Republic – a fiercely independent and proudly Irish company. We’re still a team of over 75 people who help businesses serve a world-class cup of coffee or tea. We still source and prepare our coffee and tea to uncompromising standards. Our people still give unparalleled expertise, knowledge and dedication. And we still offer a best-in-class support service – from equipment and training, to trends and insights that help businesses grow.”
The brand refresh will be supported by heavyweight advertising and PR campaigns throughout 2018.
