It's been announced that Hi-Spirits Ireland will be taking over the distribution of Paddy Whiskey in the Irish market from July 1, 2018.
Until the handover date, Irish Distillers will continue to distribute Paddy Whiskey, with the two companies working together in the interim to ensure a seamless transition for on-trade and off-trade stockists.
George Roberts, country manager for Hi-Spirits Ireland, stated, “We’re delighted to be adding Paddy to the portfolio of premium spirits brands we supply, and are honoured to be opening the next chapter in a story that goes back to 1779.”
Dublin-based Hi-Spirits Ireland is a subsidiary of the USA-based Sazerac Company, which acquired Paddy in 2016. Hi-Spirits Ireland distributes a portfolio including Southern Comfort, Buffalo Trace Bourbon, Fireball, Fernet-Branca, Antica Sambuca and a wide range of renowned premium spirits and liqueurs.
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
