Heineken has introduced its new cider to the Irish market, Orchard Thieves, along with a #BeBold marketing campaign that invites fans to try to ‘thieve a pint’ on its website www.denofthieves.ie.
Heineken Ireland describes Orchard Thieves as being designed specifically for Irish consumer preferences. Heineken invited more than 1,000 Irish cider drinkers to take part in taste-tests, revealing that Irish Consumers prefer our cider not too sweet, and not too dry.
Sharon Walsh, Marketing Director, Heineken Ireland, commented, “We’ve used our 125 years of cider making expertise to deliver a cider that we believe tastes exactly as a cider should taste.
“With a unique, pale, golden glow and refreshing apple taste, Orchard Thieves cider really cuts through and instantly refreshes. We’re confident that Orchard Thieves will steal the hearts of those seeking a brand that stands for straight-up, instant refreshment with a contemporary and bold edge,” she added.
Orchard Thieves is available on draught, in pint bottles, or in 330ml bottles and cans in bars and off-licences nationwide.
