Guinness has announced that it will launch the brewery’s first-ever open-air music concert this May, with an event called Lovely Day to Open the Gates.
The concert will feature a line-up of Irish and international music stars, including headline act Disclosure, who will be supported by some very special guests – to be announced.
‘Huge Moment’
“This is a huge moment for us. For the first time ever, the brewery will be transformed for one day only, for an open-air music spectacular,” said Jeanette Levis, Guinness’s marketing manager.
“Over the last two summers, our ‘Lovely Days’ campaign has really captured the public’s imagination.”
Disclosure
Disclosure launched their fourth studio album, Alchemy, last July, and this is the first and only time that they will perform live to an Irish audience this year.
The band has clocked up over 11 billion streams and sold over seven million albums.
Flavours Of Guinness
Lovely Day to Open the Gates will offer guests ‘festival vibes’, with a custom-built music stage and food offerings from Man Street Kitchen, Mani Pizza, Mama’s Boy Food, Mushroom Butcher and BishBosh, featuring local dishes inspired by the flavours of Guinness.
The next day, Guinness will hit the road for the start of its Live & Rising summer series of events.
Fresh from their performance at Lovely Day to Open the Gates, the line-up of special guests will celebrate ‘the magic of an Irish pub’ in summer in Cork and Belfast.
‘Scale And Ambition’
This summer, Guinness will also be showing up at some of Ireland’s most-anticipated festivals and events, including Forbidden Fruit, Live at the Marquee, and All Together Now, where the Lovely Days Stage will return.
“Lovely Day to Open the Gates sets the scale and ambition we have for this summer,” said Levis.
“What better place to kick-start summer than at St James’s Gate, the home of Guinness, here in culture-rich Dublin 8?”
