The Irish Whiskey Association has launched a landmark new mentoring programme, which will kick off today with its first ever workshop. Essentially the main aim of this programme is to bring established global players in the Irish whiskey industry together with new entrants to the market. Today’s introduction will feature experts from a number of companies who will share their knowledge on issues such as production, health and safety, licensing requirements, branding and route to market.
Overall the intention behind the programme is to mentor new entrants in the market and provide them with the necessary support and guidance to ensure the success not only of their new businesses but also the future and growth of the Irish Whiskey category.
According to Miriam Mooney Head of the Irish Whiskey Association, “Today marks a really exciting new milestone in Irish Whiskey’s history. This is a unique programme which will see industry leaders support new market entrants and showcases the collegiality amongst industry and members of the Irish Whiskey Association. The mentor companies will share information, expertise and knowledge with new entrants enabling them to plan and succeed in the Irish whiskey business whilst at the same time upholding the integrity of the brand”.
The Irish Whiskey market is the fastest growing spirits category in the world and has grown by 200% in the last decade.
© 2016 - Checkout Magazine by Donna Ahern
