Diageo has announced a €30 million investment into the production of Guinness 0.0 at St James’s Gate, bringing the company’s total investment into the production of the non-alcoholic stout to over €60 million since its launch just three years ago.
This brings the Guinness 0.0 production capacity at St James’s Gate to 176 million pints of Guinness 0.0 a year for the domestic and international markets, almost doubling capacity.
“Guinness has a long history of innovation and delivering products of the highest quality, and we continue to do that through Guinness 0.0 – producing the same great taste, quality and premium experience that people have come to expect from a brand like Guinness, just without the alcohol,” said Aidan Crowe, beer operations director, Diageo.
“St James’s Gate is the global hub of Guinness 0.0 production for markets around the world, and this investment goes a long way in supporting that work and continues the legacy of true innovation here in Dublin 8.”
Guinness 0.0 is now in 1,700 pubs across Ireland on draught, with the aim of being in 2,000 outlets by Christmas.
Between the end of February 2023 and the end of February 2024, Guinness 0.0 draught experienced an almost 50% increase in volume sales.
“Today’s investment is further evidence of our commitment to Guinness 0.0 and underpins the bright future we see for the non-[alcoholic] category,” said Crowe.
“It will allow us to double our capacity for Guinness 0.0 and meet the ever-growing demand from consumers as they move towards moderation and look for more choice when it comes to great-tasting premium non-alcohol products.”
