Cork’s drinks sales were down by 20% in the quarter to July 2022, compared to 2019’s value, according to CGA’s on-premise measurement data.
Details
Cork has lost 1.1 percentage points of its on-premise drink sales share since pre-pandemic 2019, according to a statement published on CGAStrategy.com, which also noted that Cork City’s most important beverage in the long alcoholic drinks (LAD) category is lager, over-indexing by 4.6 percentage points in that category.
Statement By Senior Client Manager For Ireland
The statement published on CGAStrategy.com quoted its senior client manager for Ireland at CGA by NielsenIQ, Darren Bradley, as saying, “Consumers’ habits vary significantly from place to place in Ireland’s on-premise, and it’s crucial to understand the unique demands of the Cork market.
“With restaurants such an important part of the mix, brands need to find the best ways to align with food-led occasions, especially in the soft-drinks category. Pressure on consumers’ spending is mounting, but suppliers and operators that find the right balance of quality and value have plenty of headroom for growth in Cork and elsewhere in the Republic.”
Read More: Gaelic And Hurling Fans A Key Opportunity In Ireland’s On-Premise, Notes CGA
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