Coca-Cola was the biggest spender on outdoor advertising in the Food & Beverage sector in August, according to the latest Posterwatch report from PML Group.
The soft drinks giant accounted for approximately €448k worth of spend as it ran an extensive OOH campaign promoting its range of products: Coca Cola, Diet Coke, Coke Zero, and Coca-Cola Life.
Coca-Cola was overwhelmingly the biggest spender on OOH in the sector in the period, with the next biggest spender being Rowntree's Randoms, which accounted for €204k worth of spend, and HB, which accounted for €177k worth of spend. Other big spenders during the period included Lucozade Energy(€165k worth of spend), Ballygowan Sparkingly Fruity (€154k worth of spend), and Fanta Rock Shandy (€140k worth of spend).
In terms of categories, Telecoms once again top the leaderboard this month with an OOH spend of just over €2.15 million, just ahead of Soft Drinks, which accounted for €1.33 million worth of spend.
According to the report, "Eircom Group was the top advertiser, having run campaigns for eircom Bundles, eircom Broadband and Meteor Bill Pay on OOH. […] Diageo was the second highest advertiser, running campaigns for Guinness Hop House 13, Smirnoff Ice Double Black, Smirnoff Red and Smithwick’s Blonde."
The figures contained in this report are based on published Media Owner rate cards and refer to display values only.
© 2015 - Checkout Magazine by Niall Swan
