Coca-Cola Ireland has launched Coca-Cola Zero Sugar as a new and improved sugar-free Coca-Cola. The new recipe brings Coca Cola Zero Sugar closer to the taste of original Coca-Cola Classic, but without sugar. The launch is being supported by a marketing campaign.
This is the latest in a number of actions taken by Coca-Cola Ireland to help people reduce their sugar consumption. It marks the next step in the company’s strategy. This includes actively encouraging more people, including Coca-Cola Classic drinkers, to choose a no-sugar option. It is the latest action arising from the company’s £30 million reformulation and new product development programme.
The new advertising campaign to support the launch of Coca-Cola Zero Sugar encourages Coca-Cola Classic drinkers and new consumers to try Coca-Cola Zero Sugar.
Commenting on the launch of Coca-Cola Zero Sugar, Aoife Nagle, Marketing Manager for Coca-Cola Ireland, said: “Our consumers love the taste of Coca-Cola Classic and we are excited to unveil the new Coca-Cola Zero Sugar that gets even closer to that classic taste without sugar. Coca-Cola knows that a growing number of people want to reduce their sugar intake but have been reluctant to try a no sugar option because they don’t think the taste is as good as the original. That is why we have spent many years developing this new recipe for Coca-Cola Zero Sugar that now sits alongside the range of great tasting no sugar drinks that we offer.
“We’re also putting a significant marketing investment behind this launch and throughout the coming months we’ll actively be encouraging people to choose Coca-Cola Zero Sugar.”
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