The Coca-Cola Company has announced that Agnese Filippi has been appointed as country manager of Coca-Cola Ireland.
Strategic Transformation
The announcement comes as the Coca-Cola Company continues on its transformation journey announcing the creation of a new European Operating Unit.
In recent months, Coca-Cola launched a strategic transformation of the company with a focus on emerging stronger from the pandemic and accelerating growth in its operations. In an effort to achieve this, the company is creating a more networked organisation which combines the power of scale with local execution.
Part of this transformation involves organising the business around operating units. The new Europe Operating Unit brings together the former Western Europe and Central & Eastern Europe organisations. It includes over 40 countries, stretching from Ireland to Russia, under the leadership of President Nikos Koumettis.
In line with this transformation, Agnese Filippi has been appointed to the role of general manager of Coca-Cola Ireland. Filippi has replaced Petre Sandru, following his appointment as vice-president of operations for Coca-Cola's business in China.
Filippi will be responsible for meeting the evolving needs of consumers, positioning the organisation to win in the marketplace and ensuring continued delivery of the company's long-term growth and success in Ireland.
Filippi's Background
Filippi has joined the Irish business from Coca-Cola Italy and Albania where, as franchise manager, she played a role in creating new business opportunities among different departments and regions. According to Coca-Cola, during her time in Italy and Albania, she enabled the portfolio growth working on both sides of the Coca-Cola system, enhancing strategy for the hospitality sector and supporting strong innovation pipeline in still and sparkling beverages categories.
Prior to joining Coca-Cola, Filippi held a number of senior roles at Ferrero in strategy and marketing. She holds a master's degree in marketing, communication and sales management.
Filippi Statement
Filippi stated, "I'm delighted to take up the role of general manager at a pivotal time for Coca-Cola in Ireland. As we continue to navigate an uncertain path out of the pandemic we've all lived through, Coca-Cola together with our bottling partner, Coca-Cola HBC, are focused on continuing to support our customers, particularly those in the hospitality sector. Sustainability will remain at the heart of our purpose as we accelerate our journey to a world without waste. Central to this will be continued investment in sustainable packaging design, championing greater collection and recycling of our products and partnering with others to make packaging waste a thing of the past in Ireland.
"Over the past year, we have found new and creative ways to support the community by tailoring our initiatives to support some of the most vulnerable young people who have been impacted by the various restrictions that the pandemic had to impose. I look forward to continuing this work in the months and years to come.
"As Ireland's economy and society begins to reopen over the coming months, the Coca-Cola system is committed to partnering with our customers to emerge stronger from the crisis while ensuring we foster innovation across our product line to meet the evolving needs of consumers."
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