Bushmills Irish Whiskey has announced the launch of a rare, limited-edition 23-year-old Madeira cask-aged single malt.
The new addition to the brand’s Causeway Collection has been exclusively matured in Madeira wine-fortified oak casks for 23 years and hosts a cask strength ABV of 53.8%.
‘Distinct Profile’
“I wanted to share something truly unique for our partners at Avolta,” said Alex Thomas, Bushmills’ master blender.
“I chose this single malt aged exclusively in Madeira casks for its distinct profile, bursting with summer fruits, sweet peach, and roasted nuts.”
Global Release
Bushmills 23-Year-Old Madeira Cask will initially be available only from Avolta’s World Duty-Free stores at Heathrow Airport from the end of May, before global release one month later, across Avolta travel retail outlets worldwide, with an RRP of $507/€440/£390.
To mark the launch, Bushmills will conduct sampling and gifting activities in the World Duty-Free store in Terminal 3 of Heathrow Airport.
Competition
Bushmills will also host a competition, offering travellers the opportunity to celebrate the release of the 23-Year-Old Madeira Cask this coming Father’s Day.
Each purchase of a Causeway Collection 23-Year-Old Madeira Cask will enter the passenger into a dip draw for a miniature bottle of one of the expressions from previous Causeway Collection releases. Prizes will be awarded on an instant-win basis, while stocks last.
‘Excitement’
“We are thrilled to offer passengers visiting our World Duty-Free stores at Heathrow Airport this month-long exclusivity of the limited-edition Bushmills 23-Year-Old Madeira Cask,” said David de Miguel, global head of liquor at Avolta.
“Bushmills’ Causeway Collection consistently generates a great deal of excitement among our customers, so we are eagerly anticipating the unveiling of this new expression.”
