Irish cider giant Bulmers has become involved with a €5 million tourism project in Clonmel that aims to attract upwards of 100,000 visitors to the County Tipperary town every year.
Commenting on the initiative, HR chief for Tipperary County Council Paul Murray said, "The big feature in County Tipperary for visitors is the Rock of Cashel and, unfortunately, they leave the county after that. We want to pull people towards Clonmel, predominantly the foreign market, the culturally curious tourist, as the town has so much history."
According to The Irish Independent, upon learning that Bulmers wished to open a visitor centre at its Dowd's Lane facility in Clonmel, Tipperary County Council entered into an agreement with the company to combine their plans in a group application for Fáilte Ireland's scheme grant.
Murray asserted, "This will be a huge game changer for the local economy. We have struggled with visitor numbers before, especially compared with cities like Limerick and Galway. We expect that, on completion, this project will attract significant numbers of people to the area and inspire innovation for other centres that will only boost tourism further."
