Mark Anthony Brands International has announced that it has appointed Irish independent premium drinks distributor Barry & Fitzwilliam as its distribution partner for the White Claw Hard Seltzer brand in the Republic of Ireland.
White Claw Hard Seltzer, which was developed by Ireland-based Mark Anthony Brands International for launch in the US in 2016, consists of a combination of sparkling water and gluten-free triple distilled spirit, and has a hint of natural fruit flavour. It will be available across Ireland from June in three flavours - raspberry, black cherry and natural lime.
"Delighted"
Mark Anthony Brands International CEO David Nugent stated, "We are delighted to bring White Claw Hard Seltzer to Ireland and to have Barry & Fitzwilliam as our partners for the journey. Having developed White Claw here in Dublin, our team are especially proud to be bringing it home."
"A Tremendous Opportunity"
Meanwhile, Barry & Fitzwilliam managing director Michael Barry commented, "We are thrilled that Mark Anthony Brands International has chosen Barry & Fitzwilliam as their distribution partner for the Republic of Ireland. We see a tremendous opportunity to build the Hard Seltzer market here and look forward to bringing the biggest seltzer brand in the world to these shores."
© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
