According to the latest Consumer Insights report from Empathy Research, two thirds (66%) of Irish adults think structural separation of alcohol products in stores is a positive move.
Both males (66%) and females (66%) appear to be of equal agreement here. Breaking the figures down by age, those aged over 55 are more likely to believe that structural separation of alcohol products is a positive move, compared to the other age groups; 18-24 (62%), 25-34 (57%), 35-44 (67%) and 45-54 (67%).
While a large volume of Irish adults think structural separation in stores is a good thing, almost half (46%) think it will not have an impact on alcohol consumption.
Just over one in five (22%) Irish adults believe separating alcohol products from other products in stores will help reduce alcohol consumption. Looking at this by gender, more males (24%) appear to be of the opinion that structural separation will help reduce alcohol consumption than females (19%).
In addition, marginally more respondents with children (23%) think structural separation will have an impact on consumption levels than those with no children (21%). More than a third (38%) of Irish adults think confining alcohol products to one part of the store works best in smaller stores such as convenience stores, while significantly more (52%) believe structural separation of alcohol products works best in larger stores such as supermarkets.
Click here for more information from Empathy Research.
© 2016 - Checkout Magazine by Niall Swan
